Connecting The Dots : Digital Strategy
Utilizing a brand’s overall message with traditional marketing techniques and reinforcing them with digital platforms that provide dual communication with the intended audience begins a conversation where both the brand and the audience can benefit from the connection. Rather than attempting to entice or coerce your target audience to take action by talking AT them, you can now connect WITH them in normal conversation, drastically increasing their receptivity to your value proposition after that connection has been made.
We’re connecting with real people here, and that connection allows you to become a part of their daily lives. Each like/follow/etc. is an invitation for your brand to join real people in the same venues where they connect with their friends and family, increasing the probability that they will remember your brand when the need arises in their life for a product or service that you provide.